First, let’s explain what “retailer marketing” means. Retailer marketing refers to vendor-funded marketing programs specific to a retailer. This includes circulars, advertising on their website or mobile app, price promotions, digital coupons and more. See an article on my website about this to better understand what retailer marketing is. So do all retailers require you… Continue reading From the Buyer’s Perspective: Must I agree to retailer marketing BEFORE they will consider our products?