Tips for Retail Success

FROM THE BUYER’S PERSPECTIVE: DOES SOCIAL MEDIA MATTER?

By Vanessa Ting As long as brands use social media as one prong of a larger integrated marketing campaign and tie it to a clear marketing objective (e.g., brand building, drive trial or repeat, etc.), then yes it matters. ┬áBut if a brand is doing social media without clear objectives, it matters less to a… Continue reading FROM THE BUYER’S PERSPECTIVE: DOES SOCIAL MEDIA MATTER?