Yesterday, I did a video interview with Tamara Monosoff. Many of you know her as the best-selling author of Mom Inventors Handbook. It was a fun video with great energy and meaty content. As you’ve come to expect from this blog, we don’t skimp on content. We don’t hold back information. We share it all.… Continue reading [VIDEO] From the Target retail buyer: What it really takes to get into big box retailers
Four tips for continuing your dialogue with a buyer after a meeting. In the day or two following your meeting, send a thank you email or hand-written note card to the buyer thanking them for their time and interest. It shows your appreciation, indicates that you have continued interest in doing business with them, highlights… Continue reading From the Entrepreneur’s Perspective: How to continue the momentum AFTER your meeting with a buyer.
By Vanessa Ting Don’t wait until your product is finished before telling your buyer you have new products in the pipeline. Take your buyer along as a partner during the development cycle. Get his/her feedback on the product positioning, packaging, pricing and styles before you place the first production order. Show your buyer a prototype… Continue reading From the Buyer’s Perspective: If I have new products coming out, when should I tell my buyer?
By Vanessa Ting Endcaps and sidecaps are largely used to drive a sharp lift in sales in a short period of time. Therefore the expectations for the sales volume they will generate are HIGH – and typically not achievable for most newcomers to achieve. These “programs” are in-and-out programs. Meaning, this space is allocated for… Continue reading From the Buyer’s Perspective: How Do I Get an Endcap or Sidecap In a Store?
If you want to succeed, yes, hire a sales rep. Here’s why. As a buyer, I was called on by the following three groups of people: Sales account managers, sales representatives (also known as vendor reps or manufacturer reps), and proprietors of smaller product companies. What is the difference between these three groups? Sales account… Continue reading From the Buyer’s Perspective: Do I Need to Hire a Sales Representative if I Want to do Business with a Large Retailer? Where do I Find One?