It’s not easy to turn away business, especially if it’s from an account you really wanted to land. Been there, done that. But, you have to be willing to walk if it’s not generating some value for you. That doesn’t have to necessarily mean that this account is profitable, as the value could come… Continue reading From the Entrepreneur’s Perspective: Be willing to walk away from a deal because it’s not a win/win
Four tips for continuing your dialogue with a buyer after a meeting. In the day or two following your meeting, send a thank you email or hand-written note card to the buyer thanking them for their time and interest. It shows your appreciation, indicates that you have continued interest in doing business with them, highlights… Continue reading From the Entrepreneur’s Perspective: How to continue the momentum AFTER your meeting with a buyer.
There is no easy and straight forward answer to this question. This is largely dictated by the product type and retailer. So, it’s time to start asking questions, and the earlier you start asking, the better so that it saves you time and resources to determine if the product is one you even want to… Continue reading From the Entrepreneur’s Perspective: What product safety testing do I need to conduct for retailers?
First things first. Yes, that is me. As entrepreneurs we are all selling something, a product or a service or both. Don’t you wish you could bottle up a good belly laugh and sell it? You’d get top dollar because a good guffaw makes everyone feel…well, AWESOME. As entrepreneurs we are often entrenched in the… Continue reading From the Entrepreneur’s Perspective: Does it pay to have a belly laugh? What does it have to do with running a business, you ask?!
Yes. But you need to be able to vet out credible retailers and/or distributors who are aligned with your sales channels. And this takes time – and it helps to understand how to vet. Following are some tips for vetting, other considerations for your negotiations, and why you may want to sell globally. Let’s start… Continue reading From the Entrepreneur’s Perspective: Does it pay to go global?
One suggestion is to walk a trade show floor prior to committing to exhibiting. It’s far less expensive and ensures that the show is one you do wish to invest in. If you are exhibiting at a tradeshow, following are some tips to greater ensure success (and I welcome your comments below for tips and… Continue reading From the Entrepreneur’s Perspective: Tips for Maximizing Success While At a Tradeshow