By Vanessa Ting The momentum of your brand is important, especially for large retailers. Brand awareness does not build overnight, not even with an aggressive marketing budget. Awareness takes time to build. And without it, your product is less likely to sell at shelf. In most cases, a brand less than 2 years old lacks… Continue reading From the Buyer’s perspective: How do I find a branding/PR/media firm to market my product line?
Marketing is a learned science, just like any other discipline. And it’s comprised of many components (social media, direct mail, public relations, advertising, telemarketing, and the list goes on). Each sub category requires a learned set of skills. Just like you would not hire an intellectual patent attorney to defend a bankruptcy, you would not… Continue reading From the Entrepreneur’s Perspective: How do I find a branding/PR/media firm to market my product line?
By Vanessa Ting It’s not just PR exposure that retailers care about, but your overall ability to build brand awareness and create demand for your product. And PR is just one lever to use to create demand for your brand. Romy offers great tips on how entrepreneurs can generate PR for themselves. I will add… Continue reading FROM THE BUYER’S PERSPECTIVE: DO RETAILERS CARE ABOUT MY PRODUCT’S PR EXPOSURE?