Tips for Retail Success

From the Buyer’s perspective: How do I find a branding/PR/media firm to market my product line?

By Vanessa Ting The momentum of your brand is important, especially for large retailers. Brand awareness does not build overnight, not even with an aggressive marketing budget. Awareness takes time to build. And without it, your product is less likely to sell at shelf. In most cases, a brand less than 2 years old lacks… Continue reading From the Buyer’s perspective: How do I find a branding/PR/media firm to market my product line?

Tips for Retail Success

From the Entrepreneur’s Perspective: How do I find a branding/PR/media firm to market my product line?

Marketing is a learned science, just like any other discipline. And it’s comprised of many components (social media, direct mail, public relations, advertising, telemarketing, and the list goes on). Each sub category requires a learned set of skills. Just like you would not hire an intellectual patent attorney to defend a bankruptcy, you would not… Continue reading From the Entrepreneur’s Perspective: How do I find a branding/PR/media firm to market my product line?

Tips for Retail Success

FROM THE BUYER’S PERSPECTIVE: DOES SOCIAL MEDIA MATTER?

By Vanessa Ting As long as brands use social media as one prong of a larger integrated marketing campaign and tie it to a clear marketing objective (e.g., brand building, drive trial or repeat, etc.), then yes it matters.  But if a brand is doing social media without clear objectives, it matters less to a… Continue reading FROM THE BUYER’S PERSPECTIVE: DOES SOCIAL MEDIA MATTER?