By Vanessa Ting Buyers don’t necessarily want to see the results of your market research, but rather, they want to know you have validated your decisions and the product itself. Decisions like product name and concept, packaging design, packaging copy, product claims, marketing messages, formulas and flavors/colors. For example, conducting in-use testing (a consumer takes… Continue reading From the Buyer’s Perspective: Do Retailers Want To See The Market Research I Have Conducted?
Update (Oct 28, 2013): I just found this great online course on Market Research for Small Business/Entrepreneurs. Best part, it’s FREE. A definite must see: http://premium.docstoc.com/c/77/ch/483/l/1967/Welcome-to-the-Course ——— Romy and I have mentioned many times the importance of talking to consumers (not friends and family) and doing your market research. Market research informs decisions on product development, packaging,… Continue reading TIPS: Market Research on the Cheap