Four tips for continuing your dialogue with a buyer after a meeting. In the day or two following your meeting, send a thank you email or hand-written note card to the buyer thanking them for their time and interest. It shows your appreciation, indicates that you have continued interest in doing business with them, highlights… Continue reading From the Entrepreneur’s Perspective: How to continue the momentum AFTER your meeting with a buyer.
By Vanessa Ting Once you’ve landed on the shelf of a retailer, you should be actively managing your sales based on either a sell-through goal or sales expectations communicated to you by the buyer. And when things are looking good, you let them know and praise them (and consequently, yourself). When things are looking slow,… Continue reading FROM THE BUYER’S PERSPECTIVE: I’VE LANDED ON A RETAILER’S SHELF, HOW OFTEN SHOULD I CHECK IN WITH THEM?
By Vanessa Ting Don’t wait until your product is finished before telling your buyer you have new products in the pipeline. Take your buyer along as a partner during the development cycle. Get his/her feedback on the product positioning, packaging, pricing and styles before you place the first production order. Show your buyer a prototype… Continue reading From the Buyer’s Perspective: If I have new products coming out, when should I tell my buyer?
By Vanessa Ting Endcaps and sidecaps are largely used to drive a sharp lift in sales in a short period of time. Therefore the expectations for the sales volume they will generate are HIGH – and typically not achievable for most newcomers to achieve. These “programs” are in-and-out programs. Meaning, this space is allocated for… Continue reading From the Buyer’s Perspective: How Do I Get an Endcap or Sidecap In a Store?
By Vanessa Ting The common tips you might hear include: Hire a sales representative, go to trade shows, have your friends and family make requests at the store. These are all effective tips, but there are a few more ways to be resourceful. Tip 1: Be at the place of influence of your targeted retailer. … Continue reading From the Buyer’s Perspective: Five essential tips for getting the attention of a retail buyer!