Tips for Retail Success

From the Buyer’s Perspective: Exclusivity – How to Respond When Retailers Ask for It

By Vanessa Ting Exclusives is a tactic retailers use to gain (and defend) market share from their competitors. It’s a distant-relative of channel management. Both concepts endeavor to minimize sales cannibalization, fuel category growth, and grow market share. All retail buyers love exclusives – whether it is in the form of exclusive brands, exclusive SKUs, exclusive designs or… Continue reading From the Buyer’s Perspective: Exclusivity – How to Respond When Retailers Ask for It

Tips for Retail Success

From the Entrepreneur’s Perspective: Exclusivity – How to Respond When Retailers Ask for It

Can’t blame a buyer for asking for an exclusive. Whether you give it to them is a different story. Ask yourself the following questions to determine if this is the right opportunity for you. Is this the only option for landing the deal? Probably not. Explore other options first. When you offer an exclusive, you… Continue reading From the Entrepreneur’s Perspective: Exclusivity – How to Respond When Retailers Ask for It