You have heard Vanessa and I preach about being a good retailer partner. Getting on the retail shelf is one accomplishment; staying there is another. Past tips have included the importance of customer service, inventory management, and quality product. http://tinyurl.com/qeyf2ta and http://tinyurl.com/qjvsfax In Vanessa’s most recent blog post, “Target Pitch: 3 Ways This Little Brand Turned… Continue reading From the Entrepreneur’s Perspective: Tips for Being a Good Retail Partner So Your Product Stays On Shelf
By Vanessa Ting We’ve all joked at one time or another about how tired we are of making decisions. It’s a REAL thing! “Decision Fatigue” is a term coined by social psychologist Roy F. Baumeister and very much affects how we make decisions and our moods. Case in point, a few months ago when I was in… Continue reading Retail Buyer Decision Fatigue: It’s a real thing!
Yesterday, I did a video interview with Tamara Monosoff. Many of you know her as the best-selling author of Mom Inventors Handbook. It was a fun video with great energy and meaty content. As you’ve come to expect from this blog, we don’t skimp on content. We don’t hold back information. We share it all.… Continue reading [VIDEO] From the Target retail buyer: What it really takes to get into big box retailers
Happy 3rd Birthday to Both Sides of the Retail Table! To celebrate our 3 years since launching in October 2011, for your reading pleasure, here are the top 4 blog articles by page views: From the Buyer, 5 Must-Have Items For Your Retail Pitch From the Entrepreneur, 5 Must-Have Items For Your Retail Pitch From the… Continue reading It’s our birthday: RetailTable.com turns 3!
This is a common question. Many find that after the initial flurry of conversation with a retail buyer, the buyer suddenly goes radio silent. You send an email; but no response. Frustrating! Do you wonder how often you should follow up before feeling like a pest? Here’s my advice: 1) Build your communication cadence around the… Continue reading From the Buyer’s Perspective: How to continue the momentum AFTER your meeting with a buyer.
Four tips for continuing your dialogue with a buyer after a meeting. In the day or two following your meeting, send a thank you email or hand-written note card to the buyer thanking them for their time and interest. It shows your appreciation, indicates that you have continued interest in doing business with them, highlights… Continue reading From the Entrepreneur’s Perspective: How to continue the momentum AFTER your meeting with a buyer.
Here is a round-up of resources to help you continue your momentum after the trade show. Question: How do I follow-up with buyers post-show? Answer: Templates for follow-up emails and letters of introduction: http://www.retail-path.com/letters/ Question: How do I make sure I get purchase orders after the show? Answer: http://buyerly.wordpress.com/2014/09/07/trade-show-faq-a-retail-buyer-came-by-my-booth-how-do-i-convert-that-into-a-purchase-order/ Question: I was approached… Continue reading From the Buyer’s Perspective: You’re Back From The Trade Show. Now What?