You have heard Vanessa and I preach about being a good retailer partner. Getting on the retail shelf is one accomplishment; staying there is another. Past tips have included the importance of customer service, inventory management, and quality product. http://tinyurl.com/qeyf2ta and http://tinyurl.com/qjvsfax In Vanessa’s most recent blog post, “Target Pitch: 3 Ways This Little Brand Turned… Continue reading From the Entrepreneur’s Perspective: Tips for Being a Good Retail Partner So Your Product Stays On Shelf
By Vanessa Ting We’ve all joked at one time or another about how tired we are of making decisions. It’s a REAL thing! “Decision Fatigue” is a term coined by social psychologist Roy F. Baumeister and very much affects how we make decisions and our moods. Case in point, a few months ago when I was in… Continue reading Retail Buyer Decision Fatigue: It’s a real thing!
Yesterday, I did a video interview with Tamara Monosoff. Many of you know her as the best-selling author of Mom Inventors Handbook. It was a fun video with great energy and meaty content. As you’ve come to expect from this blog, we don’t skimp on content. We don’t hold back information. We share it all.… Continue reading [VIDEO] From the Target retail buyer: What it really takes to get into big box retailers
Happy 3rd Birthday to Both Sides of the Retail Table! To celebrate our 3 years since launching in October 2011, for your reading pleasure, here are the top 4 blog articles by page views: From the Buyer, 5 Must-Have Items For Your Retail Pitch From the Entrepreneur, 5 Must-Have Items For Your Retail Pitch From the… Continue reading It’s our birthday: RetailTable.com turns 3!
This is a common question. Many find that after the initial flurry of conversation with a retail buyer, the buyer suddenly goes radio silent. You send an email; but no response. Frustrating! Do you wonder how often you should follow up before feeling like a pest? Here’s my advice: 1) Build your communication cadence around the… Continue reading From the Buyer’s Perspective: How to continue the momentum AFTER your meeting with a buyer.
Four tips for continuing your dialogue with a buyer after a meeting. In the day or two following your meeting, send a thank you email or hand-written note card to the buyer thanking them for their time and interest. It shows your appreciation, indicates that you have continued interest in doing business with them, highlights… Continue reading From the Entrepreneur’s Perspective: How to continue the momentum AFTER your meeting with a buyer.
Here is a round-up of resources to help you continue your momentum after the trade show. Question: How do I follow-up with buyers post-show? Answer: Templates for follow-up emails and letters of introduction: http://www.retail-path.com/letters/ Question: How do I make sure I get purchase orders after the show? Answer: http://buyerly.wordpress.com/2014/09/07/trade-show-faq-a-retail-buyer-came-by-my-booth-how-do-i-convert-that-into-a-purchase-order/ Question: I was approached… Continue reading From the Buyer’s Perspective: You’re Back From The Trade Show. Now What?
This was a popular post on Buyerly’s Facebook page and blog. So I wanted to share this information with you. Here is a quick video on how to find a Retail Buyer’s name and contact info. And below the video is how to get their email address. HOT TIP: Need to find the email address… Continue reading From the Buyer’s Perspective: How Do I Find Retail Buyers’ Contact Info?
If you have been following this blog, you know by now that Romy and I try to be all substance, no fluff. We don’t subscribe to the rah-rah. We preach realistic, practical, usable advice. We don’t sugar-coat things, we serve it straight up. So when I find another writer who is matter-of-fact and gives… Continue reading From the Buyer’s Perspective: Do you recommend any books or resources to help us accelerate our retail growth?
Tune in to MSNBC this Sunday at 7:30 AM Eastern to watch “Your Business” hosted by JJ Ramberg as JJ interviews Vanessa Ting on the importance of retail buyers to small businesses. Vanessa Ting, the guest expert, joins a panel including David Meerman Scott (best selling author of “The New Rules Of Marketing & PR”)… Continue reading Watch Vanessa Ting this Sunday: MSNBC “Your Business” with JJ Ramberg at 7:30 AM Eastern