The expression “both sides of the table” commonly refers to the perspectives of two opposing parties. But for us, “both sides of the retail table” refers to the collaboration between product company and retail buyer to reveal our sides of the story on topics we feel the entrepreneur of a product-based company would wish to learn about.
Each week, a topic will be introduced and our expert bloggers, Romy (the Entrepreneur) and Vanessa (the Retail Buyer), will give their sides of the story. Sometimes they will agree. Other times, they will be miles apart. But they will always be candid, revealing, insightful, and have your interests in mind.
It’s often about the bottom line. Our bottom line: to help you fuel your business forward so that you are equipped to get your product on shelf and keep it there.
Romy Taormina is Co-Founder/Nausea Relief Chief of Psi Health Solutions, Inc., the maker of Psi Bands. Psi Bands are FDA-cleared acupressure wristbands for the relief of nausea due to morning sickness, motion sickness, anesthesia, and chemotherapy. Romy suffered from terrible morning sickness during her pregnancies yet found nausea relief from wrist acupressure bands. Dissatisfied with existing products on the market, she helped to co-create Psi Bands, a product designed to help those with nausea find relief – in comfort and style. Romy has hit the stage with her product Psi Bands with national retail distribution at more than 10,000 locations, including: CVS, Target, Babies “R” Us, REI, Whole Foods, etc., and international distribution. She can be reached at firstname.lastname@example.org @PsiBands Her Linked In profile may be viewed here: https://www.linkedin.com/in/romytaormina
Vanessa Ting is a former Target Buyer, serial entrepreneur and President of Retail Path, which provides outsourced Director of Sales services such as sales strategy design, Retail Pitch Deck development and line review accompaniment. As a result, her 60+ clients have achieved shelf placement and long-term growth at Target, Walmart, CVS, Whole Foods, Babies R Us and more.
She has launched dozens sof consumer products and her career has spanned retail buying, consumer marketing, new product development and brand strategy for companies such as Target Corporation and Johnson & Johnson. Vanessa has founded or co-founded three CPG-driven startup companies, including one food company that launched in ShopRite, UNFI and Walmart within its first 6 months in market.