Tips for Retail Success

From the Entrepreneur’s Perspective: What does it mean to be a good retail partner? Let’s start with: “Do NOT be a pain in the butt.”

You are responsible, agile, and pro-active. You are not a pain in the butt to work with (i.e. you balance reaching out, but not too often and your buyer enjoys working with you and/or your rep). You have a marketing plan in place and are executing on it so that you are driving sales to… Continue reading From the Entrepreneur’s Perspective: What does it mean to be a good retail partner? Let’s start with: “Do NOT be a pain in the butt.”

Tips for Retail Success

From the Buyer’s Perspective: Must I agree to retailer marketing BEFORE they will consider our products?

First, let’s explain what “retailer marketing” means. Retailer marketing refers to vendor-funded marketing programs specific to a retailer. This includes circulars, advertising on their website or mobile app, price promotions, digital coupons and more. See an article on my website about this to better understand what retailer marketing is. So do all retailers require you… Continue reading From the Buyer’s Perspective: Must I agree to retailer marketing BEFORE they will consider our products?