Congrats. You got your product on the retail store shelf of a regional or national chain. But, wait, some things are amiss. Your product is not merchandised correctly. It’s not forward-facing because the store shelving doesn’t allow enough room. The POP (point of purchase) display tray that you supplied to the retailer with your product… Continue reading From the Entrepreneur’s Perspective: In-Store Execution – what you have control over, and what you don’t.
As a retail buyer at Target, I never gave much credence to brands that appeared on QVC, HSN or the like. Why? It wasn’t the same type of shopper that we pursued at Target. Plus, those networks often undercut the pricing in brick and mortars. And if your product requires that much demonstration in order to… Continue reading From the Buyer’s Perspective: Should you sell to a home shopping channel (i.e. QVC, HSN, ShopNBC)?