From the Entrepreneur’s Perspective: In-Store Execution – what you have control over, and what you don’t.
Congrats. You got your product on the retail store shelf of a regional or national chain. But, wait, some things are amiss. Your product is not merchandised correctly. It’s not forward-facing because the store shelving doesn’t allow enough room. The POP (point of purchase) display tray that you supplied to the retailer with your product… Continue reading From the Entrepreneur’s Perspective: In-Store Execution – what you have control over, and what you don’t.