Presentation Pitch · Resources & Recommendations · Tips for Retail Success

Retail Buyer Decision Fatigue: It’s a real thing!

By Vanessa Ting We’ve all joked at one time or another about how tired we are of making decisions. It’s a REAL thing! “Decision Fatigue” is a term coined by social psychologist Roy F. Baumeister and very much affects how we make decisions and our moods. Case in point, a few months ago when I was in… Continue reading Retail Buyer Decision Fatigue: It’s a real thing!

Presentation Pitch · Resources & Recommendations · Tips for Retail Success

[VIDEO] From the Target retail buyer: What it really takes to get into big box retailers

Yesterday, I did a video interview with Tamara Monosoff. Many of you know her as the best-selling author of Mom Inventors Handbook. It was a fun video with great energy and meaty content. As you’ve come to expect from this blog, we don’t skimp on content. We don’t hold back information. We share it all.… Continue reading [VIDEO] From the Target retail buyer: What it really takes to get into big box retailers