Resources & Recommendations · Tips for Retail Success

From the Buyer’s Perspective: You’re Back From The Trade Show. Now What?

Here is a round-up of resources to help you continue your momentum after the trade show.


Question: How do I follow-up with buyers post-show? 

Answer: Templates for follow-up emails and letters of introduction:


Question: How do I make sure I get purchase orders after the show?



Question: I was approached by international distributors. Should I work with them? 



Question: A big box retailer came to my booth. Am I ready to do business with them?



Question: I received an order. What do I need to do now?



Question: I met some sales reps. How do I know if they are good?



Planning for your next trade show begins NOW. Do a post-mortem recap on this past trade show. Use these learnings to inform your next trade show approach and strategy. Here is a checklist to help you plan for the next show:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s