Resources & Recommendations · Tips for Retail Success

From the Buyer’s Perspective: You’re Back From The Trade Show. Now What?

Here is a round-up of resources to help you continue your momentum after the trade show.

 

Question: How do I follow-up with buyers post-show? 

Answer: Templates for follow-up emails and letters of introduction: http://www.retail-path.com/letters/

 

Question: How do I make sure I get purchase orders after the show?

Answer: http://buyerly.wordpress.com/2014/09/07/trade-show-faq-a-retail-buyer-came-by-my-booth-how-do-i-convert-that-into-a-purchase-order/

 

Question: I was approached by international distributors. Should I work with them? 

Answer: http://www.retailtable.com/from-the-buyers-perspective-does-it-pay-to-go-global/

 

Question: A big box retailer came to my booth. Am I ready to do business with them?

Answer: http://www.retailtable.com/from-the-buyers-perspective-i-have-all-these-retailers-who-want-my-product-line-how-do-i-prioritize/

 

Question: I received an order. What do I need to do now?

Answer: http://buyerly.wordpress.com/2014/09/06/faq-i-just-received-an-order-what-do-i-need-to-do-now-to-stay-on-their-shelves/ 

 

Question: I met some sales reps. How do I know if they are good?

Answer: http://www.retailtable.com/from-the-buyers-perspective-qs-to-ask-when-interviewing-a-sales-rep/

 

Planning for your next trade show begins NOW. Do a post-mortem recap on this past trade show. Use these learnings to inform your next trade show approach and strategy. Here is a checklist to help you plan for the next show: http://www.retailtable.com/from-the-retail-buyer-making-trade-shows-a-smashing-success/

 

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