By Vanessa Ting Of course! Any exposure on national media is always welcomed by buyers. It drives foot traffic to stores, which converts to sales. Plus those reruns are known to drive additional sales lifts when they re-air. But just landing Shark Tank is not enough. You need to squeeze every ounce of opportunity out… Continue reading FROM THE BUYER’S PERSPECTIVE: DO RETAILERS WANT ME TO DO A SHOW LIKE “SHARK TANK”?
I’m going a little rogue today. Instead of following Romy’s post about Shark Tank with my own (which I will post soon), I’m sharing this post that originally appeared on my website. Source: http://www.retail-path.com/blog/what-types-of-retail-pitches-are-there This week, I’ve been training my new consultant, who is FANTASTIC by the way. And her insightful questions have unveiled topics that I… Continue reading From the Buyer’s Perspective: WHAT TYPES OF RETAIL PITCHES ARE THERE AND WHEN DO I USE THEM?
Your buyers/retailers care about their bottom line, as they should. If that means you are driving sales to their doors, then yes you should consider a show like Shark Tank that has approximately 7 million viewers and can create some amazing brand awareness, thus driving consumers to your retailers’ doors. That said, your chances of… Continue reading From the Entrepreneur’s Perspective: Do retailers want me to do a show like “Shark Tank”?
By Vanessa Ting What a great problem to have! No, really – it can be a problem. Last week, I was at Target HQ to present a line that recently launched in market. How they were invited to Target for a line review is actually a crazy story. They launched in Spring 2014 at a… Continue reading From the Buyer’s Perspective: I have all these retailers who want my product line. How do I prioritize?