There is no easy and straight forward answer to this question. This is largely dictated by the product type and retailer. So, it’s time to start asking questions, and the earlier you start asking, the better so that it saves you time and resources to determine if the product is one you even want to… Continue reading From the Entrepreneur’s Perspective: What product safety testing do I need to conduct for retailers?
By Vanessa Ting Going global is great for younger companies because it helps grow your sales and creates cash flow. But one risk in going global is the inability to control your brand reputation. And brand is what creates value for your line and company financials, your retailers, investors and potential acquirers. Overseas, you may… Continue reading FROM THE BUYER’S PERSPECTIVE: DOES IT PAY TO GO GLOBAL?
By Vanessa Ting Without angering my clients who pay me for this valuable advice, I’ll offer this one valuable tip, plus a few example questions to get your juices flowing. Valuable tip: Make sure the sales rep you are interviewing is grilling YOU. He/she should be asking you the tough questions a retail buyer will… Continue reading FROM THE BUYER’S PERSPECTIVE: Q’S TO ASK WHEN INTERVIEWING A SALES REP
If you are going to hire a sales rep, following are some questions to ask: 1. Which companies and products do they currently represent? Why: because you want to make sure they are representing credible companies/product lines. Ask for references, and call those references and find out how long they have been working together. You… Continue reading From the Entrepreneur’s Perspective: Questions to ask when interviewing a sales rep