If you have been following this blog, you know by now that Romy and I try to be all substance, no fluff. We don’t subscribe to the rah-rah. We preach realistic, practical, usable advice. We don’t sugar-coat things, we serve it straight up. So when I find another writer who is matter-of-fact and gives… Continue reading From the Buyer’s Perspective: Do you recommend any books or resources to help us accelerate our retail growth?
I always say there are 3 factors buyers care most about when evaluating new vendors. These are: Where is your product line selling and how is it selling in those stores (i.e., Performance)? How are you supporting your sales (i.e., Marketing)? Are you a good vendor partner (i.e. Execution)? So does your personality and experience… Continue reading FROM THE BUYER’S PERSPECTIVE: DOES YOUR PERSONALITY AND EXPERIENCE PLAY INTO THE BUYER’S DECISION MAKING PROCESS?
Tune in to MSNBC this Sunday at 7:30 AM Eastern to watch “Your Business” hosted by JJ Ramberg as JJ interviews Vanessa Ting on the importance of retail buyers to small businesses. Vanessa Ting, the guest expert, joins a panel including David Meerman Scott (best selling author of “The New Rules Of Marketing & PR”)… Continue reading Watch Vanessa Ting this Sunday: MSNBC “Your Business” with JJ Ramberg at 7:30 AM Eastern
Yes. But you need to be able to vet out credible retailers and/or distributors who are aligned with your sales channels. And this takes time – and it helps to understand how to vet. Following are some tips for vetting, other considerations for your negotiations, and why you may want to sell globally. Let’s start… Continue reading From the Entrepreneur’s Perspective: Does it pay to go global?