One suggestion is to walk a trade show floor prior to committing to exhibiting. It’s far less expensive and ensures that the show is one you do wish to invest in. If you are exhibiting at a tradeshow, following are some tips to greater ensure success (and I welcome your comments below for tips and… Continue reading From the Entrepreneur’s Perspective: Tips for Maximizing Success While At a Tradeshow
By Vanessa Ting This tip is THE most often ignored advice I give. Which is frustrating because it is among the EASIEST of critical steps to complete in your process of woo-ing a buyer. Showing that you know the retailer’s business is important. Before you go into any conversation with a retail buyer – be… Continue reading From the Buyer’s Perspective: Why is it helpful to follow the financial performance and read the annual reports of publicly traded retailers like Walmart, Target, and Walgreens?