Being informed of what is happening amongst your retailers, or the retailers you wish to do business with, allows you to communicate most effectively with your buyer. The better prepared you are to help the buyer meet his/her objectives, the more confidence the buyer will have in you. Your sales pitch, marketing plan, pricing, packaging,… Continue reading From the Entrepreneur’s Perspective: Why is it helpful to follow the financial performance and read the annual reports of publicly traded retailers like Walmart, Target, and Walgreens?
By Vanessa Ting This week is ABC Kids Expo in Las Vegas. Leading up to this show and remembering my days walking the floor, I have some DO’s and DON’Ts for how to influence retail buyers. I’ll focus on the DO’s: DO send emails in the 2 to 3 weeks leading up to the show… Continue reading From the Retail Buyer: Making Trade Shows a Smashing Success