By Vanessa Ting In every pitch that came my way, I always posed the question, “Where’s your marketing calendar?” Why did it matter to me so much? Because I would coordinate my buying timeline and in-store promotional activities to piggy-back off the brand’s marketing and media activities. If you don’t give me a marketing calendar,… Continue reading FROM THE BUYER’S PERSPECTIVE: MY BUYER ASKED FOR A MEDIA PLAN AND CALENDAR. WHAT IS THAT?
Your media plan is your marketing plan to drive business to the retailer’s stores. It includes specific marketing strategies and tactics – and timelines (the “calendar”). Your media plan may include past marketing highlights, but it should be heavily focused on what is coming up (what’s in it NOW for the buyer). Ideally the calendar… Continue reading From the Entrepreneur’s Perspective: My buyer asked for a media plan and calendar. What is that?