Most products are not game changers. We would like to think they are (wink) but it’s very rare when a product is truly unique. It might very well be a better mouse trap though! So, why should a retailer bother with getting a new vendor on board when it means more work for them? Because… Continue reading From the Entrepreneur’s Perspective: My product is a game changer and unlike anything currently on the market. What can I do to make sure a retailer “gets it”?
By Vanessa Ting Romy provided a thorough list of information you should be collecting from your current retailers. The only tip I will add, is that you also want to collect results (both sales and qualitative feedback) on marketing programs you have previously implemented at a retailer. Showing proof of past successes will make future… Continue reading FROM THE BUYER’S PERSPECTIVE: WHAT TYPE OF INFORMATION SHOULD I BE COLLECTING FROM MY CURRENT RETAILERS?
Romy and I had the distinct pleasure of attending and presenting at Tory Johnson’s Spark & Hustle in San Francisco in mid-April. It was an action-filled two days of meeting incredible women entrepreneurs, identifying new ways of increasing profitability, and staying motivated to achieve our visions. Romy and I lead a roundtable discussion with about… Continue reading The Joys of Networking – Recap of Spark & Hustle 2013 San Francisco