• POS (point of sale) data. Per sku, you want to know how many units per store per week (UPSPW) you are selling. This allows you to keep track of how seasonality and/or special offers (by you or your competition) influences sales. And, it allows you to share your sales data with potential new customers… Continue reading From the Entrepreneur’s Perspective: What type of information should I be collecting from my current retailers?
By Vanessa Ting Once you’ve landed on the shelf of a retailer, you should be actively managing your sales based on either a sell-through goal or sales expectations communicated to you by the buyer. And when things are looking good, you let them know and praise them (and consequently, yourself). When things are looking slow,… Continue reading FROM THE BUYER’S PERSPECTIVE: I’VE LANDED ON A RETAILER’S SHELF, HOW OFTEN SHOULD I CHECK IN WITH THEM?