By Vanessa Ting I’ll start with why you should care. Understanding how buyers’ are ‘goaled’ helps you frame how to pitch your product to buyers. These goals dictate how buyers make decisions…everything from which vendor to work with, which products to introduce into their assortment and when, plus at what cost and markup. The better… Continue reading From the Buyer’s Perspective: HOW IS A BUYER’S PERFORMANCE MEASURED; AND WHY SHOULD I CARE?
Buyers are measured based on numerous financials, including: Top line sales. Just like you, the buyer wants their top line (gross sales) to be as high as possible. As such, the more you sell, the better for you and the retailer. So, support your item with promotions and marketing/PR as much as you can. Bottom… Continue reading From the Entrepreneur’s Perspective: How is a buyer’s performance measured; and why should I care?
By Vanessa Ting Endcaps and sidecaps are largely used to drive a sharp lift in sales in a short period of time. Therefore the expectations for the sales volume they will generate are HIGH – and typically not achievable for most newcomers to achieve. These “programs” are in-and-out programs. Meaning, this space is allocated for… Continue reading From the Buyer’s Perspective: How Do I Get an Endcap or Sidecap In a Store?