By Vanessa Ting Don’t worry, no one is going to rip off your product. Here’s why – and what you can do to protect yourself: Private label, also called store brands or owned brands, are retailers’ way to offer its shoppers a good value. These are often used as “opening price point” brands to lure… Continue reading From the Buyer’s Perspective: Why do Retailers have Private Labels? Will they rip-off my product for a private label?
I am not a retailer, but I would venture to say that retailers offer private labels for the following reasons: 1) To provide their customers with choices in price and value as most customers like choices (not too many, but they like some); 2) To build their own brand name; 3) To increase their incremental… Continue reading Fom the Entrepreneur’s Perspective: Why do retailers have private labels? Will they rip-off my product for private label?