By Vanessa Ting Buyers don’t necessarily want to see the results of your market research, but rather, they want to know you have validated your decisions and the product itself. Decisions like product name and concept, packaging design, packaging copy, product claims, marketing messages, formulas and flavors/colors. For example, conducting in-use testing (a consumer takes… Continue reading From the Buyer’s Perspective: Do Retailers Want To See The Market Research I Have Conducted?
Having a good product is not enough. You need to demonstrate compelling reasons that this buyer must have your product. Market research helps to reinforce a buying decision and minimize risk on the buyer’s part. Following are some ways that you can show this need: 1. Trending how is your product performing over time –… Continue reading From the Entrepreneur’s Perspective: Do retailers want to see market research I have conducted? Is this important?
By Vanessa Ting Product testing gives retailers the confidence your product will not cause a PR nightmare and hurt the retailer’s reputation. This is especially true for sensitive products such as children’s or juvenile products, health & beauty, or anything that might touch food. As you may recall from earlier posts, the more action you… Continue reading From the Buyer’s Perspective: What Product Testing Do I Need To Do Or Be Prepared To Do?