From the Buyer’s Perspective: Do Retailers Want To See The Market Research I Have Conducted?
By Vanessa Ting Buyers don’t necessarily want to see the results of your market research, but rather, they want to know you have validated your decisions and the product itself. Decisions like product name and concept, packaging design, packaging copy, product claims, marketing messages, formulas and flavors/colors. For example, conducting in-use testing (a consumer takes… Continue reading From the Buyer’s Perspective: Do Retailers Want To See The Market Research I Have Conducted?