Investing in product testing is like investing in an insurance policy. It may not be a fun way to spend your hard earned dollars, but you must invest in it. Ultimately, this product testing will protect you as it will bring to light any issues that might be of serious consequence to the success of… Continue reading From the Entrepreneur’s Perspective: What product testing do I need to do or be prepared to do?
If you want to succeed, yes, hire a sales rep. Here’s why. As a buyer, I was called on by the following three groups of people: Sales account managers, sales representatives (also known as vendor reps or manufacturer reps), and proprietors of smaller product companies. What is the difference between these three groups? Sales account… Continue reading From the Buyer’s Perspective: Do I Need to Hire a Sales Representative if I Want to do Business with a Large Retailer? Where do I Find One?
You do not need to hire a sales rep if you want to do business with a large retailer. However, you should consider hiring one for many reasons. A sales rep should be very familiar with how the retailer does business, know their category review periods, know when decisions are made, how to get… Continue reading From the Entrepreneur’s Perspective: Do I need to hire a sales representative if I want to do business with a large retailer? If yes, where would I find one?