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Win a ticket to tomorrow’s Spark & Hustle Event in Los Angeles

Hi Readers! We have one free ticket for the first reader who sends an email to vanessa@retail-path.com to attend tomorrow’s Spark & Hustle Event brought to you by Tory Johnson.    Be sure to include your first and last name and the email address you would like to use for your admission. Both Sides of… Continue reading Win a ticket to tomorrow’s Spark & Hustle Event in Los Angeles

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From the Entrepreneur’s Perspective: How do I know if I’m ready to pitch to a buyer or move my biz to the next level?

Some criteria by which to evaluate if you are ready to move your business to the next level: SALES How are your sales in your existing channels? Are they strong enough to justify moving forward? When I say strong enough, I mean can you weave a story that captures the attention of a buyer so… Continue reading From the Entrepreneur’s Perspective: How do I know if I’m ready to pitch to a buyer or move my biz to the next level?

Tips for Retail Success

FROM THE BUYER’S PERSPECTIVE: WHAT IF THE RETAILER SAYS THAT THEY ARE NOT INTERESTED? THEN WHAT?

By Vanessa Ting Use a “no” as an opportunity to get more information to improve your pitch. Never receive a “no” without following up to ask “what would you like to see done differently?”  Remember, a “yes” means that you have satisfied the buyer’s requirements in three areas: 1)      Product, pricing and packaging are all… Continue reading FROM THE BUYER’S PERSPECTIVE: WHAT IF THE RETAILER SAYS THAT THEY ARE NOT INTERESTED? THEN WHAT?

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From the Entrepreneur’s Perspective: What if the retailer says that they are not interested? Then what?

I am a firm believer that when a buyer says “no”, it really means “not now”. I have been politely and professionally persistent over the last several years building the Psi Bands brand. I have received my share of “no’s” and I have not let that stop me from later landing major national accounts that… Continue reading From the Entrepreneur’s Perspective: What if the retailer says that they are not interested? Then what?