By Vanessa Ting As long as brands use social media as one prong of a larger integrated marketing campaign and tie it to a clear marketing objective (e.g., brand building, drive trial or repeat, etc.), then yes it matters. But if a brand is doing social media without clear objectives, it matters less to a… Continue reading FROM THE BUYER’S PERSPECTIVE: DOES SOCIAL MEDIA MATTER?
You bet. Social media is a great way to engage with your existing customers and drive new sales. As small businesses, we do not have the big budgets to do national in-store demos on a regular basis, participate in expensive focus groups, or run national ad campaigns. We do, however, have the ability to build… Continue reading From the Entrepreneur’s Perspective: Does social media matter?
By Vanessa Ting It’s not just PR exposure that retailers care about, but your overall ability to build brand awareness and create demand for your product. And PR is just one lever to use to create demand for your brand. Romy offers great tips on how entrepreneurs can generate PR for themselves. I will add… Continue reading FROM THE BUYER’S PERSPECTIVE: DO RETAILERS CARE ABOUT MY PRODUCT’S PR EXPOSURE?
Absolutely. They want to know what you have done in the past and what you have coming up – with the bottom line being that you will drive sales to their stores. The past: past press shows the retailer that the media feels your story is a worthwhile one to tell and that you… Continue reading From the Entrepreneur’s Perspective: Do Retailers Care About My Product’s PR Exposure?