You have a great product. Now how do you get it to move off the shelves from a packaging standpoint? Hire a graphic designer who specializes in product packaging so that the colors, fonts, and images selected reflect the message you want to send and the consumer you wish to attract. This is an art… Continue reading From the Entrepreneur’s Perspective: Packaging tips to move product off the shelves
Extra! Extra! We have a special treat for you. As bonus to our readers, here is a Q&A between Vanessa, our Buyer, and the founder of a DVD content company that fills the niche of childbirth classes and labor preparation. Currently, their hero SKU is the number one top-selling item in its genre on Amazon. … Continue reading Bonus Material: Q&A with Founder of a Company Seeking Distribution in Target and Babies R Us
By Vanessa Ting Avoid these pitfalls during buyer appointments and you’ll be better off than 99% of your peers. Tip 1: Not walking through the store one last time and doing a quick homework refresher. When I was a buyer for Target, nothing turned me off more than a vendor who showed up to meetings… Continue reading From the Buyer’s Perspective: Common mistakes people make when pitching to a buyer!
While I believe that mistakes are learning opportunities, I also believe in trying to minimize “mistakes”. When you are pitching a buyer, please avoid the following: Overpromising and under-delivering. Do not tell your buyer that you can meet deadlines or handle certain volumes if you can’t. Do you have the cash flow to handle such… Continue reading From the Entreprenuers Perspective: Common mistakes people make when pitching to a buyer!
By Vanessa Ting Updated: Jan 26, 2012 Happy New Year! Once you have secured a meeting with a buyer, the first thing you should do is jump up and down in excitement! What an accomplishment! Not many make it to this stage. All the more reason to over-prepare. Here are a few things to… Continue reading FROM THE BUYER’S PERSPECTIVE: ESSENTIAL TIPS ONCE YOU HAVE SECURED A MEETING WITH A BUYER!