You have caught a buyer’s attention. You have shared your dynamic PowerPoint presentation with the buyer. (See prior blogs.) Now, how do you secure that in-person meeting with the buyer? 1. You need to find out the buyer’s decision-making timeframe, which they refer to as their POG (planogram) review period(s). Many times the buyers will… Continue reading From the Entrepreneur’s Perspective: Important tips for securing a meeting with a buyer!
By Vanessa Ting Before you are ready to pitch to a buyer, there are “must-haves” you should first have in place. These “must-haves” are all components of a larger business case you are building to convince buyers they need your product in their assortment. And these components take time to build, which is why it… Continue reading From the Buyer’s Perspective: Five Must-Have Items For Your Retail Pitch To Buyers!
By Romy Taormina You have one first impression. Let’s make it count. Many times you can not get in to see a buyer or you may need to pitch to him/her via email, so a PowerPoint Presentation is an effective vehicle by which to communicate your main points in bite-size manageable chunks, and to surprise… Continue reading From the Entrepreneur’s Perspective: Five must-have items for your retail pitch to buyers!